FAQ
Frequently asked questions
Common questions about compliant advisor outreach, FINRA and SEC rules, integrations, pricing, and how Finterest works.
Is cold outreach allowed for financial advisors?
Yes. Cold email and LinkedIn outreach are permitted for financial advisors when they follow the applicable rules. Email must comply with CAN-SPAM, which requires clear identification, a physical mailing address, and a working opt-out. FINRA-registered representatives are governed by FINRA Rule 2210, and RIAs by the SEC marketing rule (206(4)-1) and recordkeeping rule (204-2). Finterest is built to support these requirements with pre-send review, archiving, and one-click unsubscribe.
What is FINRA Rule 2210 and how does it affect outreach?
FINRA Rule 2210 governs the content and supervision of a firm's communications. It separates communications into correspondence, retail communications, and institutional communications, each with different review requirements. Outreach that reaches more than 25 retail investors within 30 calendar days is generally treated as retail communication, which often requires principal approval. Finterest helps by keeping messages reviewable before they send and by maintaining records.
Do advisors have to archive LinkedIn messages and emails?
Yes. RIAs must retain electronic communications, including business-related email and LinkedIn messages, under SEC Rule 204-2, generally for five years. FINRA has parallel recordkeeping expectations for broker-dealers. Finterest keeps a record of outreach so communications can be retained and reviewed.
How is Finterest different from generic sales tools like Outreach or Apollo?
Finterest is built specifically for financial professionals in a regulated industry, where generic sales-engagement tools are not. It combines advisor-specific lead sourcing, multi-channel outreach, and an AI co-pilot with compliance controls built in: pre-send review, audit trails, and data isolation. Generic tools were built for SaaS sales teams and do not address advisor compliance needs.
Does Finterest replace my firm's compliance review?
No. Finterest is a tool that supports your firm's compliance process. It provides pre-send review, audit trails, archiving, and disclosure controls, but your firm's principals and compliance team remain responsible for supervision and approval.
What does Finterest integrate with?
Finterest integrates with HubSpot, Salesforce, Redtail, and Monday.com for CRM, with Apollo, ZoomInfo, and LinkedIn Sales Navigator for sourcing and data, and with RingCentral and Twilio for calling.
How is Finterest priced?
Finterest uses per-seat flat-rate pricing in tiers sized for advisory teams. Starter is $1,000 per month for 2 to 10 seats, Growth is $4,500 per month for 11 to 50 seats, and Enterprise (51+ seats) is custom-priced. Every plan includes the full platform.
Who is Finterest for?
Finterest is for financial professionals, RIAs, and advisory teams that want a single, compliant system to source, reach, qualify, and convert prospects, rather than stitching together separate sourcing, enrichment, sequencing, and dialing tools.
Is there another company called Finterest?
Yes, an unrelated web3 lending protocol uses the same name. This Finterest is Finterest Inc., the AI client-acquisition platform for financial professionals at finterest.com.