Do advisors have to archive LinkedIn and email?

If a message relates to the firm's business, it is a business record, regardless of the channel or device it was sent from. That includes outreach emails, LinkedIn direct messages and connection notes, and other social or messaging content used for business. Using a personal account or phone does not exempt a business message from retention.

LinkedIn messages live inside the platform, not in your email archive, so they are easy to forget. But business-related LinkedIn DMs are still records that must be captured and retained. The same applies to comments and posts that constitute business communication. The practical fix is to use tools and processes that capture this content rather than leaving it only in the platform.

• Capture and retain business email and LinkedIn messages, not just store them in the platform.
• Keep records for the required period (generally five years for RIAs) and accessible for the first two.
• Make records reviewable for supervision.

Finterest keeps a record of the outreach you run through it, which supports retention and review of those communications. Finterest supports your firm's recordkeeping and supervision; it does not replace your firm's archiving obligations or its compliance team's judgment on what must be retained.

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Up to the full guide: Compliant outreach for financial advisors