For RIAs
Finterest for RIAs
Quick answer. Finterest helps registered investment advisers prospect and run multi-channel outreach across email, LinkedIn, and phone, with the adviser rulebook built in: accurate, substantiable messaging under the SEC Marketing Rule (Rule 206(4)-1), business-communication recordkeeping under Rule 204-2, and one-click opt-out. It supports your firm's compliance process; it does not replace your CCO's judgment or supervision. This is general information, not legal advice.
The rules an RIA actually works under
As a fiduciary, your outreach lives under the Investment Advisers Act, not FINRA (unless you are also affiliated with a broker-dealer). Two duties shape every message:
- The SEC Marketing Rule (206(4)-1): advertisements can't be untrue or misleading, and testimonials, endorsements, and performance claims carry specific conditions. In prospecting, the practical duty is to be accurate and able to substantiate what you say, at scale, across every channel.
- Recordkeeping (Rule 204-2): business-related electronic communications, including email and LinkedIn messages, generally must be retained for five years. If you can't produce the record, the message is a liability no matter how good it was.
State-registered advisers (generally under $100M AUM) have parallel obligations under their state's rules.
How Finterest fits an RIA's workflow
Finterest sources prospects scored against your own book, then runs one coordinated cadence across email, LinkedIn, and phone, with the compliance work in the flow rather than bolted on:
- Pre-send review so messages are checked before they go out.
- Retained, searchable records of every message across every channel, supporting your 204-2 obligations.
- Accurate-by-design drafting: Fin, the AI co-pilot, drafts and personalizes; you approve before anything sends, keeping messaging substantiable under the Marketing Rule.
- One-click unsubscribe and opt-out handling, honored promptly.
Finterest supports your compliance program; it does not replace your CCO, your supervision, or your firm's policies.
Frequently asked questions
Do the SEC Marketing Rule's testimonial rules apply to my outreach?
The Marketing Rule governs advertisements broadly, and testimonials and endorsements carry specific disclosure and oversight conditions. Whether a given message is an advertisement depends on the facts; the safe posture in outreach is accurate, substantiable claims and no misleading statements. General information, not legal advice.
How long do I have to keep prospecting communications?
Under SEC Rule 204-2, business-related electronic communications generally must be retained for five years, including email and LinkedIn messages, not just communications with existing clients. General information, not legal advice.
Does Finterest work if I'm a state-registered RIA?
Yes. The workflow is the same; your specific advertising and recordkeeping obligations follow your state's rules rather than the SEC's, but the compliance-supporting features apply either way.
See Finterest in your RIA practice
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